Sports

Understanding the Jason Collins story

Sub-title: 
Caroline Fusco on the NBA player's decision
Picture: 
photo of Jason Collins

When National Basketball Association player Jason Collins announced in a Sports Illustrated article this week that he is gay, media and social media around the world took notice.

Posted Wednesday, May 1, 2013

Student conference brings sports business experts to U of T

Sub-title: 
Industry leaders from media, marketing and law to appear
Author: 
Brianna Goldberg
Picture: 
TV host Cabbie Richards poses with Larry King and his producer.

Heavy-hitters from the sports-business community will offer their advice to students at the second annual Sports Industry Conference, hosted by the University of Toronto Sports and Business Association (UTSB) at the Royal Ontario Museum March 22, 2013.

Posted Monday, March 18, 2013

Talking sports and business at U of T

Author: 
Gavin Au-Yeung
Picture: 
photo of Paul Beeston

It’s a winning opportunity for students seeking careers in the sports industry: a little coaching from top executives such as Toronto Blue Jays President Paul Beeston.

And it’s all courtesy of a student-run organization.

“There are a lot of passionate students who would love a job in the sports industry, but it’s a very difficult industry to break into,” says commerce student Natan Levi, president of the University of Toronto Sports and Business Association (UTSB).

Posted Thursday, November 1, 2012

What does it take to make it to the Olympics?

Sub-title: 
Experts say it's not just about sports
Author: 
Valerie Iancovich
Picture: 
Photo of Alexandra Orlando

Olympian Alexandre Bilodeau stood at the top of the moguls course at the Vancouver Olympics, confronted by a sea of rowdy Canadians, glaring lights and hundreds of cameras. Professor Greg Wells, a CTV commentator during the Games, watched Bilodeau focus his eyes and whisper three words: “forward and soft” – a ‘note to self’ to focus forward down the hill and soft in the air.

Posted Sunday, April 8, 2012

U of T breaks ground for high-performance sport centre

Sub-title: 
Goldring Centre will house research labs, competition venues, fitness centre
Author: 
Althea Blackburn-Evans
Picture: 
Goldring Centre ground breaking

Nearly 300 guests turned out at the Varsity Centre dome on Jan. 31 to celebrate the latest milestone for the Faculty of Kinesiology and Physical Education and the University of Toronto: the groundbreaking ceremony for the Goldring Centre for High Performance Sport.

Posted Thursday, February 2, 2012

Pro athletes are wise to bolster their star status, say researchers

Sub-title: 
Choice of teammates, team helps increase endorsements and maximize earnings
Author: 
Ken McGuffin
Picture: 
Miami Heat stars LeBron James (right) and Dwayne Wade (left)

Basketball fans in Cleveland may disagree, but two-time NBA Most Valuable Player Lebron James’ decision to play with a higher-profile Miami Heat team and all-star teammates shows sound marketing and career-management acumen, according to newly-published business school research focused on the evolution and importance of star status for today’s professional athletes.

In order to maximize their earnings and endorsements, today’s celebrity athletes  -- from James to David Beckham to Peyton Manning -- need to be mindful of the evolution of their star status.

Posted Tuesday, January 17, 2012

Do minor injuries make for fuzzy minds?

Sub-title: 
Head injuries may not be the only culprits
Author: 
Valerie Iancovich
Picture: 
Hockey game

When hockey players are knocked out on the ice, medical personnel often look to computerized cognition tests to determine when concussed athletes can return to play.

Posted Wednesday, January 4, 2012
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